About
Timberwilde Consulting Group was born from a simple, persistent observation: Organizations don’t fail because they lack ambition, intelligence, or data—they struggle because they lose touch with the people they exist to serve.
OUR STORYBuilt to close the gap between customer insight and organizational action.
Across industries, leaders spoke passionately about being customer focused. Teams invested in research, surveys, and feedback platforms. Yet too often, the customer’s voice lived in dashboards rather than in decisions, in reports rather than conversations, and on walls rather than in action.
Timberwilde Consulting Group was created to change that. We saw firsthand that the organizations that truly thrive share one defining characteristic: they don’t treat customer insight as an input—they treat it as a compass. In these organizations, the customer’s voice shapes strategy discussions, informs cultural expectations, and guides everyday decisions at every level of the business.
The work goes beyond collecting feedback; it focuses on translating customer truth into purpose, shaping culture through customer-centered behaviors, and building strategies that stand apart in crowded markets. At its core, Timberwilde Consulting Group exists to help organizations reconnect with their “why”—through the eyes of their customers.
Rooted in listening · Grounded in purpose · Built to help organizations grow with intention
THE TIMBERWILDE NAMEStrength rooted in nature.
“Timberwilde” symbolizes strength rooted in nature—stable, grounded, and growing. Great organizations, like great forests, are built on deep roots. The customer’s voice is one of those roots. When nurtured, it fuels growth that is sustainable, resilient, and expansive.
Just as a thriving forest depends on deep, interconnected roots, strong organizations are built on a foundation of understanding—understanding what customers value, what they struggle with, and what earns their trust. Without those roots, growth may be fast, but it is fragile. With them, growth is sustainable.
When customer insight becomes foundational—not incidental—organizations gain resilience, alignment, and the ability to create lasting value.
WHAT WE BELIEVECore Principles
01
Customer Voice as the North Star
We treat customer insight not as a dataset, but as a strategic asset. Our work turns customer understanding into organizational alignment—from boardroom conversations to frontline behaviors.
02
Integration Across Purpose, Culture, and Strategy
Most firms focus on one of these. We focus on all three, because real differentiation happens at their intersection.
03
Our frameworks balance rigorous analysis with actionable guidance. We help organizations move from knowing to doing.
Practical, Evidence-Based Approach
04
We work alongside leaders—not above them—to create solutions that match the organization’s identity, market reality, and maturity.
Tailored, Collaborative Delivery
05
Our goal is not “dependency”. We equip organizations with the tools, governance, behaviors, and systems needed to scale customer-centricity long after engagement ends.
Sustainable Capability Building
OUR PEOPLEThe founders behind the work.
Dawn Galzerano
Co-Founder and Managing PartnerDawn Galzerano is Co-Founder and Managing Partner of Timberwilde Consulting Group, where she leads the firm’s work in organizational transformation, inclusive culture strategy, executive communications, and change enablement.
With more than 20 years of leadership experience in the technology industry, Dawn brings deep expertise in building programs that transform how organizations think about culture, people, and purpose. At Cisco, she created the Multiplier Effect — a diversity sponsorship platform championed by CEO Chuck Robbins — and led the inclusion strategy that contributed to Cisco ranking #2 on Fortune’s Best Places to Work for Diversity. She also led enterprise sales strategy and planning representing over 50% of Cisco’s global revenue.
At Workday, Dawn directed global sales enablement, communications, and change management for the company’s sales organization.
Dawn is also a writer and creative whose personal transformation journey informs her consulting philosophy: the best organizations are built by people who bring their full selves to the work.
Gordon Galzerano
Co-Founder and Managing PartnerGordon Galzerano is Co-Founder and Managing Partner of Timberwilde Consulting Group, where he works with C-suite and senior leaders to embed the voice of the customer into organizational purpose, culture, and strategy.
With more than 30 years of leadership experience in the technology industry, Gordon brings deep expertise in customer experience strategy, advisory board design, Voice of Customer program development, and organizational enablement. He most recently served as President and CEO of the Strategic Account Management Association (SAMA), the premier global organization dedicated to advancing strategic customer management.
Earlier in his career, Gordon held progressive leadership roles at Cisco Systems across Enterprise, Service Provider, Commercial, and Global Partner segments. As Senior Director, he built, led, and scaled Cisco’s Next-Generation Sales and Leadership programs for 20,000+ sellers and managers worldwide.
Gordon is a recognized speaker and thought leader on Voice of Customer strategy, leadership alignment, and value creation. He publishes The EDGE, a newsletter on customer-centric leadership.
WORK WITH USHow to Work With Us
Every engagement begins with a conversation. We take time to understand your organization, your customers, and the gap between where you are and where you want to be. From there, we build an engagement roadmap tailored to your needs, whether that's a defined project, ongoing advisory, or something in between.
STRATEGIC
Practitioner Engagements
Deep, project-based work to transform customer strategy, VoC programs, or cultural alignment.
ONGOING
Retainer Advisory
Sustained partnership with regular access to senior counsel and strategic support.
FLEXIBLE
Fractional CX Leadership
Embedded senior CX leadership for organizations that need expertise without a full-time hire.
FOCUSED
Project-Based Work
Defined-scope engagements: strategy sprints, VoC audits, advisory board design, and more.